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APCC or ASIAN PACIFIC COMMUNITY CONNECTION website is developed by Asian Culture & Media Alliance or ACMA. The mission of APCC website is to connect the various Asian and Pacific Islander (API) communities through an online media hub, providing vital and relevant information and resources regarding cultural and community programs, business directories as well as lifestyle and entertainment content.

APCC also provides the API community with access to programs for community and economic development as well as create a unique communication channel to promote connectivity and unity between the API communities in Southern California.

APCC website is designed to connect and promote the various API communities in our region through a centralized media platform.

This site will serve as a virtual community beacon by promoting, empowering and creating a timely level of cultural identity through the power of mass media. APCC will benefit the API community by providing RSS feeds as an online resource to promote local API business development, community development, community organizations, as well as distributing important information and news relevant to their communities  Various local Asian media news outlets that represent the respective API cultures will share current and relative news and information between these communities.